Use case

AI style transfer, through seven creative projects

A style-transfer result, set in motion with Seedance 2.5. Its prompt is at the end of the article.

A render or an illustration already holds a lot of decisions: its proportions, where things sit and how they meet. Plnty's style-transfer card pairs that picture with up to four style references and asks the model to keep the subject's forms while it borrows color, material, light and texture from them. The seven projects below, starting with Token Security's campaign worlds, show what each person kept, what changed, and where a result moved away from its original.

01 / Token Security

Brand identity for Token Security

Token Security's campaign imagery moves between lilac skies, green grass, soft clay hills and a pink desert, often seen through rounded windows. Amit, the company's Brand Design Lead, made many of those worlds in Plnty, using style-transfer, edits and upscales. The company's teaser scrolls through the windows before it settles on a lilac sky over grass.

The worlds made in Plnty include the lilac clay world, a lilac lake with pink clay spheres, green clay mountains with a waterfall, a pink desert and an icy lake. Four also became separate motion experiments with Runway Gen-4.5, mostly asking for soft, organic movement in a loop.

Token Security's teaser, shared on LinkedIn.
Separate motion experiments with the teaser's worlds: the lilac clay world, the lilac lake, the green waterfall and the pink desert, animated with Runway Gen-4.5 in Plnty.

How the worlds were built

Most of those worlds started as one ring illustration, restyled by a different gradient sphere each time and sometimes given a few words for what should appear inside the ring: sea and mountains, a lake and a forest, snow. The end of this article shows four of those sphere runs. Edits took the ring out and prepared the landscapes for their layouts, with wider frames and, where needed, space on the left for text. Most went through another style transfer and an upscale. The lilac world got its clay finish in that second pass.

Four pastel pictures in two rows. Above, a ring standing among lilac rocks with mountains and sea inside it, then the same landscape, wider, with the ring taken out. Below, the finished clay world, wide, with a soft hill on its left and clay rocks and pebbles on its right, then the first lilac clay world of rounded mounds and reeds by still water.
Clockwise from the top left: the ring recolored by a lilac sphere, the landscape with the ring taken out, the first clay world, and the finished picture after edits and an upscale.

One visual style across campaign images

The finished worlds then became style pictures themselves. On the card below, a landscape of stone stairs between corals in mist takes the clay world's finish and keeps its three figures and the small green light one of them carries. The same approach carried through a set of scenes with a white figure: a vault door, a walk on frozen water, a desert maze, a lantern among pink trees and a glass dome, each given one of the worlds. Reusing the worlds as style pictures helped hold one look across scenes with very different settings.

The stair landscape takes on the clay world's finish while keeping its figures and their small green light.
Each scene beside its run, in order: the vault door in green hills, the walk across the ice, the desert maze in pink, the lantern by the lilac lake and the glass dome in clay.

02 / How to

How to use style transfer in Plnty

Start with a picture you want to restyle and one whose look you want to try on it. Drop the first into the card's first slot, where it wears a Subject pill, and the second into the next slot as its Style. Press Run, and the result lands on the board beside the card, with both pictures you started from still there to compare. In the film below, cdconstantin pairs a grey clay render with a photograph of a steel chair on sea rocks, and the chair lends the render both its metal and its shore.

A grey furniture render takes on polished steel and a rocky shore, using cdconstantin's subject and style pictures.

03 / Use cases

Six more uses for AI style transfer

These separate projects take style-transfer in different directions, from polished metal furniture to a stippled lounge painting. Each film shows the maker's subject and style pictures on the card, followed by the result.

Product visualization from a clay render

The render cdconstantin started from had no materials at all, only grey forms: a stool, a chair, a cabinet with rows of holes, and dishes and spheres on stems. With nothing on their surfaces, their proportions and the way they sit together are easy to read. The style picture was the photograph of a wavy steel chair on sea rocks from How to, and the run came back as one set of polished silver wire standing on the same kind of rocks. It also framed the set closer and dropped the small solid seat at the front, and for product work that missing seat deserves as much attention as the new finish.

Three pictures side by side. A grey clay render of a cluster of furniture with dishes and spheres on stems; a chair of wavy polished steel wire on rocks by the sea; and the same cluster rebuilt in wavy polished silver wire, standing on the sea rocks.
The clay render, the steel chair used as its style reference, and the result in polished silver wire.

UI/UX icons

A notepad, a clock and an hourglass can sit in the same interface and still look as if they came from different places. art.frant tried a set of finishes on an app's empty-state icons, from the glossy, toy-like look of a 3D shopping bag to banking blue, shopping green, neon and frosted glass. The warm cream notepad on the card below took its look from three style pictures at once: a frosted basket of peaches, a blue shopping basket and a tea set.

A blue notepad takes on a warm cream finish from three style pictures.

Apparel mockups

Bhaskar started from a mockup of a blank, oversized white tee and a photograph of woven textiles: pink and green diamonds on wraps worn by a group of people seen from behind, with a forest beyond them. The run moved the weave from the cloth onto the tee, added matching bands at the collar, the sleeves and the hem, and kept the oversized cut. The forest came along too, and the tee now hangs in front of it. When you choose a style picture for a garment, look past the fabric, since its setting can decide where the garment ends up.

The textile's pink and green weave moves onto the blank tee, and its forest setting comes along too.

A 2D illustration with a 3D-rendered finish

Or Yogev began with a flat illustrated card: a yellow face over a green and a white speech bubble, the green one shaded with a spray of dots. The style picture was a glossy sculpture of tangled forms in pink, orange, yellow, purple and chrome. The run gave the face and both bubbles rounded volume, highlights and soft shadows, and carried the dots around the green bubble's new curve, while the card's border, its number and its lettering were left out. The result is a still picture with the look of a 3D render.

The flat card gains rounded volume and a glossy finish from the sculpture reference, credited to @anutavsesuper in its corner.

Character design from a 3D render

A 3D character can be tried as an illustration before anyone redraws it. juanmcarrion's subject was a small wizard in a T-pose, and the style picture an airbrushed classical head with a glowing network inside it, in a green starfield and pink haze. The wizard kept its pose, hat, scarf, long coat, boots and green eyes, and took the starfield, the airbrush grain and a glowing outline from the illustration. The model tends to render in the style picture's own medium, so an airbrushed style picture gives an airbrushed character.

The wizard keeps its T-pose and costume while taking on the airbrushed grain, glowing outline and starfield.

Painterly style transfer

For cyp, the subject was already a painting: a lounge with two men in suits on blue armchairs and a window onto green hills. The style came from two stippled paintings of a woman in a pink train carriage, and cyp's words asked to keep the lounge's faces and tones, take the paintings' technique and add a green tint. The men, the chairs, the window and the ceiling lights stayed where they were, the surfaces took the stipple, and the orange tree outside turned green.

The lounge keeps its arrangement while two style paintings bring stippled surfaces and a green tint.

04 / Tutorial

Watch a 3D render become an illustration

Owen Schmidt's lesson starts from a landscape rendered in Cinema 4D and Redshift, built around a tree made in SpeedTree. It tries three style pictures on the render, then takes the chosen result through close-ups, an upscale and a short motion test.

The full lesson, recorded when the card was called styler/mixer.

From the lesson

What I love about this is it retained all the work I did on SpeedTree. Putting all these custom branches here and even these little crooked areas of the tree, it kept all these, which is great because I spent so much time in 3D getting this just right.

Owen Schmidt3D artist

Animate a style-transfer result

The clip at the top of this article began as a style-transfer result, which Yam gave to Seedance 2.5 on video-gen as its first frame, with this prompt:

Expansive rolling field stretching to the horizon beneath a hazy sky, distant scattered trees and low hills. Realistic handheld camera with a slow, steady push-in. Strong but believable wind moves the grass in broad waves across the foreground; distant trees sway subtly. Warm monochromatic orange light and haze drift and shift gradually and naturally. Preserve the same landscape, framing, cinematic realistic handheld look, and stable continuity.

Seedance 2.5 on video-gen, ten seconds, a 480p draft finished at 1080p.

What makes a good style reference?

One with a clear palette, material, light or way of drawing. Look at its background too, since the sea rocks under the silver furniture and the forest behind the tee both came along into the results. When color is all you want, a plain gradient sphere sets a palette and little else, as Amit's ring runs below show.

Can I use more than one style reference?

Yes, up to four. The card then asks the model to carry a trait of each one into the result. The warm cream notepad took its look from three, and the painted lounge from two.

Will style transfer keep every detail?

It asks the model to keep the subject's shapes, and parts, lettering and framing can still change. The seat, the card's border and the clay render's closer frame all did. Check the result before you use it for work that depends on an exact design.

How the engine works: Left, the ring illustration all four runs started from. Middle, the sphere used as the style picture. Right, what came back: green and lilac on 20 August, pink and teal on 23 August. Real runs by Amit Eytan at Token Security.

Sources and methodology

These projects belong to the seven makers credited here. Amit Eytan (@amit), Brand Design Lead at Token Security, made the spheres, worlds, motion experiments and campaign scenes. cdconstantin (@cdc) made the clay render, art.frant (@arthurlucas) the icons, Bhaskar (@reverse) the tee, Or Yogev (@oryogev) the illustrated card, juanmcarrion (@wizardeye) the wizard, and cyp (@rngc) the painted lounge. The card's sculpture reference credits @anutavsesuper. Each card film uses the maker's inputs and actual result. Token Security's teaser is shown in its original square shape without sound. Its worlds were matched to Amit's pictures; the separate loops are his Runway Gen-4.5 experiments. Yam Ben Adiva made the opening clip with Seedance 2.5, and the lesson is Owen Schmidt's.

About the author

Owen Schmidt

Owen Schmidt is a 3D artist in New York and the presenter of Plnty's lesson on style transfer from your own 3D render.

Try it on a picture you already made

Drop it on the style-transfer card as the subject, add one style picture, and compare what comes back with what you made.

Try style transfer in Plnty

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