Research

Rothko on Auto-Pilot

One of Rothko's first pictures in the film's run, the doll from one picture given the handstand and the desert of another.

Creative skills let Rothko, Plnty's creative agent, run a whole way of working from one press in its chat.

In the film, a skill turns three pictures into more than 40 new ones and two short clips in about nine minutes.

Rothko on Auto-Pilot, the Moodboard explorer skill at work on three pictures.
Transcript

Yam, 0:03. What you can see here is Rothko understanding the context of the imagery I got inside the canvas. Then he's picking them up with various tools and starting to combine them in different, creative and unique ways. And this is a huge leap from manual process of designers loving Plnty and working inside the canvas to a fully agentic pipeline, which can take the power of a single designer to a multiplier of 10.

Yam, 0:25. Imagine that you as a creative director are sitting, running a predictable skill that allowing you to take a collection of imagery or videos and combining them in an absolutely unusual way from the common creative agents.

Yam, 0:39. I've been working heavily on the brain of Rothko over the past months. It is using the most capable models we have nowadays and combining it with our decisions making and understanding of the creative process that I've been dealing with all my adult life.

Yam, 0:53. Our vision for Rothko is to allow a creative team of just few people to perform in multipliers of 10x in terms of their creative capabilities. We're rolling this out today for the users using Plnty, currently the closed beta, and this is going to be accessible for all of you over the coming weeks.

01 / Skills

Creative skills

A creative skill is a way of working that Plnty's team has written down for Rothko: which tools to reach for, in what order, and what to keep at each step. You select a few pictures on your board, open Rothko's chat and press Run a creative skill. That one press is your go-ahead for the whole job, so Rothko shows a last look of three seconds before it starts, with Esc to stop. It spends your credits inside the limit you set in Settings, under Creative Agent, and asks first when a skill would cost more than that.

In the film, 0:25

Imagine that you as a creative director are sitting, running a predictable skill that allowing you to take a collection of imagery or videos and combining them in an absolutely unusual way from the common creative agents.

Yam Ben AdivaCEO and co-founder of Plnty

02 / The run

Inside a run

Moodboard explorer, the skill in the film, is made for a moodboard of things, places and looks. Rothko reads what each picture shows and makes first pictures that mix them, which is how the doll ended up in the handstand from the desert picture. It keeps the strongest of those, combines pairs of them into single scenes, and explores each keeper in new layouts, other takes, other angles, remixes and close-ups before going one step further from the best. The last step animates the best picture into short clips.

Rothko opens every card itself, around your pictures, and presses Run on each. Between tries it picks what moves on to the next step, at no cost to you. The chat follows along in plain words, with the time and the credits so far, and Stop ends the run whenever you want it to.

Four pictures in two rows. Above, a girl in a red cap hands a marshmallow skewer to a porcelain doll in a lilac desert, and a giant marshmallow skewer leans against a tiled lilac building in the dunes. Below, the girl in a pool beside a marble tower and a miniature white city, and the girl sitting under a tiled red arch that looks out on a tall white tower over the dunes.
Four of the run's pictures. Above, the girl and the doll in one scene, and a giant marshmallow skewer against the tiled building. Below, two remixes put the girl in a pool and under a tiled arch.

03 / Brain

The brain of Rothko

Each step carries the team's judgment, written as rules Rothko follows: what makes a picture worth keeping, which two pictures belong in one scene, and how far an idea can travel before it stops being the same idea. Rothko applies those rules with the most capable models for each step, so a skill keeps the same order and the same standards every time it runs, whatever pictures you bring to it.

In the film, 0:39

I've been working heavily on the brain of Rothko over the past months. It is using the most capable models we have nowadays and combining it with our decisions making and understanding of the creative process that I've been dealing with all my adult life.

Yam Ben AdivaCEO and co-founder of Plnty

04 / Teams

Built for small teams

A run like the one in the film puts dozens of directions on a board in minutes, and the person who started it spends that time choosing which ones to push further. Rothko is built for that way of working, where a small creative team directs the volume of a much larger one.

In the film, 0:53

Our vision for Rothko is to allow a creative team of just few people to perform in multipliers of 10x in terms of their creative capabilities.

Yam Ben AdivaCEO and co-founder of Plnty

Sources and methodology

The film is Yam's own screen recording of one Plnty board, cut for YouTube and published there as Rothko on Auto-Pilot. Its run was recorded on 3 November 2026, and its counts and its nine minutes are read from that board's records, counting only what Rothko made itself. The picture at the top and the four in the figure are results of Rothko's own presses in that run, shown as they came back, the top one cropped to fit. The quotes are Yam's words in the film, set as he said them.

About the author

Yam Ben Adiva

Yam Ben Adiva is the CEO and co-founder of Plnty.

Run a skill on your own moodboard

Select a few pictures on a board, open Rothko's chat and press Run a creative skill.

Try Rothko in Plnty

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